Rule 28
A new site to match the product. Then a camera that never left: launch films, press days and a technical breakdown series.
A site to match the kit.
Rule 28 makes kit the market takes seriously, for riders who read a spec sheet properly. The site had to match that, and keep up as the range grew.
Rebuild the site. Keep filming.
Bring the site up to the level of the product, then stay on to film the launches, the press days and the engineering behind the kit.
Direction, capture, library.
Set the direction
How the new site looks and behaves, plus a shoot plan to keep it fed after launch.
Filmed it as it happened
Product launches, press days and technical breakdowns, filmed on the day with a crew that stayed on between them.
Shipped the site and the library
The site went live with a film library behind it. Every launch since has added to it.
What shipped.
- New website, designed and built
- Product launch films
- Press event coverage
- Technical breakdown video series
One site, rebuilt. Every launch since, on film.
Launch films, press coverage and breakdown episodes go up as the product moves.
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