FPZERO
FPZERO pitched three buyer types with one recycled deck. We built them three, plus the brand system that keeps every slide on-model.
One brand, three rooms.
FPZERO sells to three kinds of buyer, and each one needs a different argument. There was no single brand sitting under the three, so what landed depended on who sent it.
One brand. Every pitch.
Set one identity, then build decks the team can run without us in the room. One for each of the three buyer types.
Audit. Build. Hand over.
Audited what existed
We went through every deck, logo file and one-pager in circulation, kept what worked and wrote it up as one brand file.
Built the guidelines and the decks
A full guideline pack, then three pitch decks on top of it. One per buyer type. Every slide pulls from the same source, so nothing drifts.
Handed over the kit
The team runs it themselves. New pitch, new deck, no rebuild from a blank slide.
What shipped.
- Full brand guideline pack
- Three pitch decks, one per buyer
- Slide library the team runs itself
- Logo, type and colour files
One brand file. Three decks. No slides rebuilt from scratch.
FPZERO now has a deck for each kind of room, built off one brand.
Want the same, on retainer?
Tell us what you need and we'll reply within one working day.